Monthly Archives: June 2010
Optimize a Website for SEO in 5 simple ways
In today’s tech savvy world, it has become essential to get your website noticed by the major search engines like Google, MSN etc. This search engines direct most of the web traffic and are also the major source of searching information for the user. No doubt, search engines help businesses in rising and extending their roots, but everyone is not that fortunate enough to experience the same.
SEO or Search Engine Optimization is the only key that will give your website good ranking on the search results for a particular search phrase. It is necessary to make your website search engine friendly, make specific updates and link with other websites for marking a strong online presence.
All these things can be done if you follow effective SEO techniques, which will also give your website a chance to rank higher on the search engines. Through this write-up, we are presenting you 5 simple SEO tips that will optimize your website for search engines.
- Unique keyword on every page
Most of the search engines differentiate web pages on the basis of the key words used on them. Adding as many useful keywords as you can on each page of your website will make search engines consider your website valuable and provide it a good ranking on the results page. - Adding footer links for easy navigation
Spiders of every search engine find it difficult to read flash or Javascript content. Links and plain text links are easiest ways through which spiders go from page to page and read content of your website. Footer links added on the website are the best way of attracting attention of the web spiders as they make the indexing easier. Make sure that every page of your website has link of other major pages of the website through footer. Include keywords on the footer links for higher search engine ranking. - Update title tags frequently
Title tags are often used as the heading of your SEO rankings as they are the first indication to the search engines about the information available on that particular webpage. Using SEO friendly keywords in title tags and making sure that every page has different title tag will not only provide you good ranking but also help in avoiding any penalty for copied content. - Search for copied content
Even if your title tags and main copy of content posted on the website are different, still there are chances of getting snagged by the copied content evil. Your copyright text, privacy policy, etc. kind of content, which you need to put on various pages throughout the site, will make search engines drop your website off their main results page because of the copied content. It’s better to put duplicate information in image form so that spiders can’t read it and doesn’t penalize your website. - Update Meta descriptions
Meta descriptions are essential because they affect the number of clicks you get on the basis of SEO rankings. Provide reasons to the users to click through your website and try to say something different then what your competitors are saying by updating Meta descriptions on regular basis. Make sure that your Meta description is different on every page for avoiding duplicity of content.
Implementing these simple SEO techniques for optimizing your website will ensure high ranking on the search engine results page and also make your company, a credible name in the market.
How WordPress Can Screw Up Your SEO?
WordPress is not a new term for those who keep themselves updated with the changing web environment. The emergence of WordPress has eased the task of developing SEO friendly content, thus, it has become quite popular among the web developers and bloggers. WordPress handles almost everything for you starting from the spider friendly URL’s, easy accessibility, related content, accurate structure, etc.
No doubt WordPress is excellent but there are some flaws that may screw up your SEO on WordPress. One of the biggest drawbacks of WordPress that hampers your SEO is its heading structure. The default heading structure of WordPress is slightly off as compared to other sites, which eventually hinders your SEO and affects your search engine ranking.
Let’s see, how WordPress heading structure screws up your SEO and how we can rectify it along with its drawbacks.
How WordPress heading structure screw up your SEO?
The default heading structure of WordPress sets <h1> tag on the title of every page of the website, whereas, for sidebar headings, post titles and other sub sections <h2> tags are preset. This structure does not assist web developers and bloggers in achieving high rankings on the search engines.
How to rectify it?
The only way of correcting this problem is to edit the default structure as per the standard norms. For better SEO rankings set <h1> tag for the website’s title on home page and use <h2> tags for the other articles published on the home page. <h1> tag can also be used for the inside pages like archives, contact page, single post page, etc. then only you can descend the heading tag wherever required.
Drawbacks of making correction
The major drawback of editing the default structure is that you have to give plenty of time in editing your CSS and correcting the style of headings. There are chances of having gaps between the headings of articles, especially in places where you have entered <h3> tag manually. After making the corrections, your post will have <h1> title heading with <h3>, <h4>, <h5>, etc. headings without any <h2> headings.
This is how WordPress can screw up your SEO and hamper your search engine ranking. We hope that this write-up will help you in taking desired steps for making improvements in WordPress heading structure for attaining good page ranking.
Essential Things to Consider Before Starting a Design
What are the most important things that should be considered before starting a website design? The answer to this question can actually be very elaborative if we see from a web developer’s point of view. But, there are certain basic things that should be kept in mind for designing an informative, attractive and user friendly website, which can have good ranking on the search engines.
Here, we are mentioning the 3 most important things that should always be considered before starting Website Designing Company India.
Audience
Targeting the audience plays a key role, so it should be given the utmost importance while building a website. The other aspects of this are easy accessibility, usability and progressive enhancement. The more user friendly and accessible your website is the more traffic it will generate, which eventually results in the success of your online venture.
Content
Content posted on your website helps visitor in making decision that whether they should come back to your website or not. Attractive structure and easy navigation are also essential parts that attract visitors to a website. If the visitor finds the content and structure of your website informative and engaging then only he will get back to it for more updates.
Conversions
The third most important thing to consider while designing a website is Conversion, which combines visual hierarchy and call-to-action. Visual hierarchy is a crucial element of page design as it helps the viewer in processing of information. Well maintained and structured visual hierarchy will assist viewers in finding the objects they are looking for. The call-to action will solicit the action from the user and grab their attention, which will result in more traffic.
Keeping these 3 simple things in mind will surely help you in developing a website that will generate a lot of visitors’ traffic and gain high ranking on the search engines.
Are you going to launch your website?
Having an effective online presence is a key to a successful business. A company’s website is its online face, which says everything about it. The common mistake that entrepreneurs make is that they pay attention only to the attraction quotient of the website ignoring its launching issues. This often leads to failure of the site in achieving apt promotion. So, here in this write up we offer you some important points that need to be checked before your website is launched. These points will ensure that the website fulfils your dreams and come up to your expectations.
Loading time
Check the loading time, yes it’s crucially important that your website opens at a faster speed. No matter how great your website is if it makes your visitor wait for minutes, it is a failure. Believe me the visitor rather than waiting will prefer to click on other websites having faster speed.
Navigation
Check the links and their connectivity. Are they leading your visitors to desired pages without much number of clicks and misleading paths? This check is very important to ensure that your visitors do not just visit the main page but stay longer on your website.
Images
√ Images say a lot, they appeal more to the humans than the written content. Clarity of images matters a lot. You need to know whether they are clear enough and translate the exact figure or not?√ Apart from this, naming of images is very important. In case your visitor likes a particular image and want to enquire about the same, he should have clear name to send a query.
√ Also, do not put unnecessary cluster of images on the Index Page, it should be just symbolic to your business.
Content
√ Thoroughly check the content on your website and ensure that it is grammatically correct with accurate spellings
√ Ensure that the font is readable
√ Each section should have sufficient information to convince your visitor
√ Ensure that language is user friendly and easy to interpret. Do not use jargons; they might confuse your visitors.
Technical functionality
- Site map
- Feedback section
- Enquiry forms
- Correct and complete contact information
- Correct price list (in case of ecommerce websites)
- Systems to ensure secured transactions (in case of ecommerce web designing)
So, after checking all the above points you can ensure that your website is ready to be launched. This site will be error-free and surely a well-promoted one that will take your business to greater heights.
2010, what is in trend for web designs ?
With the beginning of New Year 2010, your web designing
approaches should be reincarnated, in spite of the fact that the changes do not hold great significance as in 2009 or little earlier. The ideological changes in designers’ approaches and techniques are sure fetch better results and cater exactly to the people’s demands, who require something new in the New Year.
In this blog we are going to talk about the hottest trends in 2010, which if followed subtly, could turn your imagination into highly profitable business.
- Replace splash page with oversized headers or logos
This is the newest trend to be followed in 2010. An oversized header or logo takes the entire page & captivates visitors, though care has been taken over the “Clicking Links” as web users have a clicking phobia (because of conventional poor navigation). - Incorporate sketch or hand drawing in design style
A hand drawn design always attracts visitors with maximum appeal. Further, a hand drawn web design is also almost impossible to be followed as it reflects the personalized design style of a designer. With sketches or hand-drawings, the clarity of your thoughts gets distinction from the cold web designs, which is a favorable aspect in 2010. - Emphasize Slab Typefaces
The growing demand of users has given balanced impetus to the use of slab typefaces. They supplement larger headers of the web pages and easily catch the attention of readers. Earlier, a number of designer used to avoid slab typefaces as they were smaller and understated. - Consider Technological Change in OSs and Graphic Software
Always keep yourself updated of the changes that are being made or under process that will affect the desktop viewing experience of a user. Almost every operating system development company and software development company keep on updating their products, hence it’s imperative to keep your web design style updated with the 2010’s operating systems as well as graphic software. - Make your design more interactive
To bolster your web design style, a host of elements of Flash should be exploited cleverly. In 2010, the average web user will be more tech savvy than ever. Therefore, your design should aptly cater their needs, especially in context of graphics. - Bring in oversized footer in website
In 2010, you should replace the rickety footers with the oversized ones, as they will overemphasize the design appeal. As a part of the newest trend, you should include some information on the footer that would appear randomly during web page browsing.
Replace your web design strategy and tune it up to cater the emerging trends of 2010 after following the above-mentioned facts. These points shall definitely help you refurbish the web design aspects in your website.
Selection of Keywords, a meticulous task
The densely populated world of internet has been seeing an exponential addition of websites almost every day, making it tougher for a website to get a right kind of exposure. In order to be successful in this crowded virtual world, your web promotion techniques should be distinguishing so that maximum web traffic can be diverted to your website. In addition, the very first step to make your web promotion campaign successful is choosing an appropriate set of keywords, which has the potential to make your website more visible on the search engines.
Here, in this write-up we have enlisted few techniques that can guide you throughout the process of selecting and using the keywords for your website, which will ensure that your website stands differently amongst the crowd of websites.
Understand Your Target Audience
- The very first step towards ‘keywords’ selection’ is to understand your target audience. Different websites serve to the needs of different kinds of people; hence it is very important that your website targets the right kind of audience for the suitable promotion of the website. Once you have understood whom you are writing for, the task of understanding what to write becomes easy.
Think and Search For Popular Words for Your Products/Services
- The second step towards the selection of keywords is thinking of maximum possible words that a user can enter in the search engine to locate the product/service you offer. It is possible that a keyword, which a user enters into search engine, is grammatically incorrect. But, you need not to worry here as such words or phrases may include more popular form of keywords that are suitable for your kind of offering.
Add relevant keywords
- After careful selection of the Keywords/Key Phrases, make sure that two or three relevant keywords, which exactly suit your website, have been effectively used on your web page. Also, make sure to include various other related terms or synonyms of your product/service in the website content. This will ensure better chances of visibility of your website on the search engines.
Identifying the right positions
- The positioning of keywords on the website should be given due importance. Always use a keyword at a place where they make sense. However, don’t forget to use them in Title tags and Meta tags. Additionally, the keywords should not be used randomly, as a netizen can easily track them and judge that you have just made the website for the sake of promotion.
Selection and usage of apt keywords is an effective mode for reaching out to more number of people on the internet and thus solving the purpose of your website in the best possible way. Correct selection and usage of keywords play a major role in the popularity of your website. We have tried to discuss on the basics of keyword selection yet there are many more aspects to be considered, which may change as per the SEO trends.
SEO slip-ups by Designer and Developers
Designing and Development of a website serves as its backbone. Their significance lies in the fact that they give life to non-existent web pages and equip them with a user-friendly interface. Moreover, if a website is known for its ultra-modern features, it is just because of website designing and development. But, web designers and web developers are generally least aware of search engines’ technicalities that lead them to commit mistakes, which ultimately generate havoc at the time of promotion of a website.
Here in this blog, we are spotting some of the major SEO slip-ups done by designers and developers while creating a website.
- Splash Page
A website, which starts with Splash Page i.e. where the home page is displayed with Banner Image, accompanying a link of “Enter”, gives least space to spiders to follow the link. And, if a web page, especially the Home Page is not spiderable it will not be promoted by the search engines. Here, you should know the importance of your Home Page and design it with utmost search engine friendliness. - Flash Menus
A variety of Flash Objects are considered as non-spiderable, and Flash Menus is one of them. These are very attractive to glance at, but search engines cannot see or read them, thus affecting promotion of a website. - Hidden Content
To effectively promote a website, the entire content should be made available in the text formats. A host of designers or developers embeds codes in image or flash object, which completely restrict spiders to read the text, embedded in the Flash or Graphical presentations. - Excessive use of Technology
The excessive use of technology, especially in programming language like Ajax, by developers prevents spiders to index the web pages. The websites, made with Ajax, get loaded on browsers dynamically, which adversely affects Search Engine Optimization. - Theme Design’s Versioning
Designers, who version their theme design into sub level folders, actually create problem in the back link counting and the overall ranking of the website. - Missing Alt-Tags
In order to make the web pages attractive, the images on the web pages are left without alt-tags by developers, which lead to bad SEO of the website. - Link Title
In order to highlight that your topic is associated with some important subject, relevant keyword(s) should be duly used in the Link Titles. - General Title Tag Mistakes
Each page of a website carries distinct identity; hence it is necessary that you use distinct <title> tag, accommodating all the target keywords in it. Web developers usually use title tags throughout the website that are alike, which is a major mistake as per SEO’s point of view. Additionally, always avoid using very long title tags. - Random stuffing of Keywords in Titles
Never use keywords excessively in the title tags. Web developers usually repeat the keywords, which create irrelevance from different attributes.
Here, in this blog we have enumerated some of the basic SEO slip-ups, which designers and developers make while developing any website. Avoiding these will help them create a website that is SEO friendly.
Things to consider before you choose the Web Hosting Service
Web Hosting is a term that every individual, business or group, with a dream to have global presence, should be familiar with. It is the web hosting, which allows a website to be connected with the World Wide Web and achieve a competitive edge. Hence, the decision of choosing a web hosting service provider should be wise enough, as your business’s success is directly associated with it.
Selection of a right kind of web host is not as easy as it involves consideration of lots of factors, which are directly attributable to the success of your business. We are enlisting some of the important facts, which will help you choose the most suitable Web Hosting Service provider for your website.
- Web Space Available With Host: -
To run your website/business successfully, you must ensure to check the amount of web space available on the server of your web host. Do check whether the server can accommodate all your existing data or not. Additionally, check whether there is any provision to add extra data in case of the expansion of your business. Awareness of these basic things will help you decide on your web host more competently. - FTP Access: -
File Transfer Protocol (FTP) enables you to add fresh e-pages to your website. Having access to this feature is very essential for the expansion of online business. So, if your web host gives you FTP access, you can add as many as E-pages you want on your website. - Data Transfer (Bandwidth): -
An efficient data transfer is the key to success for online businesses. Hence, you must check it whether your web host offers you with enough bandwidth necessary for smooth transfer of data or not. - Speed:-
Your website is your online store, which has been searched by millions of online visitors at different points of time or sometimes simultaneously. Hence, the download speed of your website should be sufficient enough to retain any visitor. For this, you should ask your web host to take care of the Speed factor of your website. - Security: -
A host of Firewalls and Anti-Malwares should be kept ready with your web host in order to keep you away from the bugs. To sum up, your web host should always be equipped to keep your data safe and secure from every kind of threats. - Cost: -
Overall cost of the web hosting service and the worth you would get for the paid money, are the main factors, which call for your direct concern. You should choose for a web hosting service provider, who is offering you maximum benefits at reasonable costs. - Nature of Customer Support:-
The efficiency of Customer Support should be duly evaluated prior to signing of any deal with web host. Here, the points to be kept into mind are: -- Availability of 24X7 support
- Time required to solve issues
- Cross checking of nature of support to the overall cost.
If you pay due care to the above mentioned facts while choosing any web host, it is sure that you will be able to expand your business exponentially. Now, it is the time for you to decide the success of your business, rather being dependent on your web host.
