You get a website designed for business promotion. In case you feel your website is unable to attract traffic and generate leads, there is something seriously wrong. And on most occasions this something is “SEO”. The jargon stands for Search Engine Optimization and can be termed as the strategic placement of keywords for a better ranking of the website by popular search engines. Less traffic means that your website is not getting enough exposure on online platform and this may be due to a number of SEO mistakes that can be listed as follows:
Writing Specifically For Search Engines:
The content on most of the websites is written and managed by professional content writers. Often, for the sake of SEO, content writers focus on the style of writing that is apt to achieve higher search engine ranking. In this way, they neglect the human readers. Ignorance of the fact that human readers prefer informative content deters the traffic on the website.
Stuffing the website content with SEO keywords is a very common mistake. It adversely impacts the credibility of the website and does no good for its ranking.
Improper Header Information:
Instead of advertising taglines or company’s name, the H1 and H2 headers should contain key search phrases. Often this is not kept in mind and website eventually suffers from anonymity.
Repetition Of Same Header Pages:
Search Engines get confused by the same header tags and page descriptions. Eventually, such pages cannot be evaluated and ranked. This is a common SEO mistake.
Websites with Flashy Webpages take too much time to load. This often frustrates the visitors and eventually leads them to bounce off from such websites. Further, flash sites are unreadable to search engines and thus should be avoided during development, if SEO is important.
Too many or too less inbound links, improper keywords, substandard content, etc. are some of the other common SEO mistakes. You must ensure that you select a reputed company for designing and developing your website which makes sure that such mistakes do not occur.