Search Engine Optimization / Search Engine Ranking / Seo Ranking

Common SEO Mistakes

You get a website designed for business promotion. In case you feel your website is unable to attract traffic and generate leads, there is something seriously wrong. And on most occasions this something is “SEO”. The jargon stands for Search Engine Optimization and can be termed as the strategic placement of keywords for a better ranking of the website by popular search engines. Less traffic means that your website is not getting enough exposure on online platform and this may be due to a number of SEO mistakes that can be listed as follows:

Writing Specifically For Search Engines:
The content on most of the websites is written and managed by professional content writers. Often, for the sake of SEO, content writers focus on the style of writing that is apt to achieve higher search engine ranking. In this way, they neglect the human readers. Ignorance of the fact that human readers prefer informative content deters the traffic on the website.

Keyword Stuffing:
Stuffing the website content with SEO keywords is a very common mistake. It adversely impacts the credibility of the website and does no good for its ranking.

Improper Header Information:
Instead of advertising taglines or company’s name, the H1 and H2 headers should contain key search phrases. Often this is not kept in mind and website eventually suffers from anonymity.

Repetition Of Same Header Pages:
Search Engines get confused by the same header tags and page descriptions. Eventually, such pages cannot be evaluated and ranked. This is a common SEO mistake.

Flashy Webpages:
Websites with Flashy Webpages take too much time to load. This often frustrates the visitors and eventually leads them to bounce off from such websites. Further, flash sites are unreadable to search engines and thus should be avoided during development, if SEO is important.

Too many or too less inbound links, improper keywords, substandard content, etc. are some of the other common SEO mistakes. You must ensure that you select a reputed company for designing and developing your website which makes sure that such mistakes do not occur.

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2 thoughts on “Common SEO Mistakes

  1. I certainly agree that thinking comes first. Most of the mistakes I’ve seen in SEO come from people mindlessly following the suggestions of a keyword tool.thanks for sharing the valuable stuff.

  2. Search engine optimisation campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimisation. Search engine optimisation is the only campaign which can derive targeted traffic through your website. Essentially more targeted traffic equal more sales.

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