Does Affiliate Marketing Make Good Business Sense


With almost all businesses – whether big or small, having online presence nowadays, there have emerged many kinds of online promotional tools. One such marketing tool that is very popular with companies wanting to increase their visibility online is Affiliate-Marketing. So what exactly is Affiliate-Marketing & how does it help a company in brand promotion

Affiliate-Marketing – What Is It?
With social networking sites and blogging becoming a major hit with the tech-savvy generation of today, these platforms have emerged as the right places to attract new customers, create brand awareness and to maintain visibility. Affiliate-Marketing is nothing but displaying a brand’s advertisement link on other websites or blogging sites. Whenever a visitor to the website clicks on the advertisement link of a specific brand and makes a subsequent purchase, the affiliate marketer gets a commission.

Reasons Why Affiliate-Marketing Makes Perfect Business Sense

  • Free Entry – Anybody can become a part of an Affiliate-Marketing program and that too with hardly any investment on their part. The internet is filled with hundreds of opportunities if you want to sign up for one.
  • Minimum Investment – After you become part of an Affiliate-Marketing program, all you need to set up the business is a computer and internet connection.
  • No Risk Involved – There is absolutely no risk involved in being part of an Affiliate-Marketing program as the commission is paid only after a sale.
  • Maximum Exposure – For a new start up, or from a business point of view, Affiliate-Marketing is the best opportunity to make the buyers aware of their products and brands. With Internet becoming a part of almost all households nowadays, what other medium could offer the same level of exposure and brand visibility?
  • Work From Home – Being part of an Affiliate-Marketing program is the quickest way to earn some money. All you have to do is place the affiliate links on various marketing platforms where web traffic is high and there are high chances of exposure for the clients’ brands.
  • 24/7 Advertising – For businesses, being part of Affiliate-Marketing makes perfect sense as the brand advertisement happens at all times of the day. Even if a visitor logs on at the dead of the night, he/she can view the advertisement link, click or buy stuff. It is a total win-win situation for businesses.

Affiliate-Marketing is the mantra of the day for any business venture. For people too it has emerged as the quickest way to earn cash and a wonderful business opportunity as well.


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Posted on October 4, 2012, in Online Business, Search Engine Marketing and tagged , , . Bookmark the permalink. Leave a comment.

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