Social Media Optimization has become an important tool in the hands of marketers today. Social networking sites like Facebook, LinkedIn & Twitter are increasingly being utilized by marketers to promote online businesses. This shift from traditional modes of advertising (like print media, banners, TV ads, etc.) largely owes its credit to the buyers of today, who have discovered the joys & comfort of online shopping.
Social Media Optimization: How To Use It To Stay One Step Ahead Of Competition
- Be an active part of popular social networking sites like Facebook as a majority of net users are active on these networking sites. Here, you can connect with your present client network and engage them in discussions or conversations over topics related to your niche (about your products or services or connected topics). The best way to engage user attention is to share knowledge, helpful tips, useful links, free content, etc. By offering relevant information, the users will come back to you for advice or purchase, etc. On sites like Facebook, a ‘like’ or ‘comment’ by a client will make you visible to all their contacts & you get free brand promotion.
- You can also generate leads for your business through the social networking sites, which is an important part of SMO. Your clients can easily refer you to their friends and families which generate more leads for you.
- Social networking sites have the option of creating groups, or to be part of one, participating in online forums, which allows a business to gather valuable data about buyer preferences, what they like, what they want, etc. Such market research if incorporated effectively can define the success of your business.
- SMO also involves strategies like highlighting special deals, contests, etc. on the sites which is an effective way to gain the users’ attention & promote your brand through social networking sites.
With the competition between online businesses becoming really fierce, Social Media Optimization is increasingly being adopted by businesses to attract the buyers’ attention, so as to generate more sales, and eventually the bottom line.