Category Archives: Ecommerce transactions
Are Ecommerce Transactions Secure?
Ecommerce is one of the fastest growing businesses in the current scenario. Scarcity of time and unavailability of the products at a given point of time are the most important factors contributing to the growth of ecommerce. Even in times of depressed economy online shopping gained popularity and continued to generate large revenue.
Is online transaction secure?
With fraud and hackers lurking at all corners, online transaction is not at all secure. Ecommerce stores or shopping carts have their payment gateways that carry out the financial transactions. It is a business’s responsibility to choose the perfect payment gateway that has all the possible security options. All online financial transactions include sharing of personal credit card details. It is witnessed that most of the customers have turned down their orders online because of the poor security. But use of newly invented software have made the transactions secure.
Latest measures taken up by the shopping cart owners:
The developers have designed various security software in order to make online transactions safer.
Steps that an advanced secure shopping cart follows:
- When you place an order on a shopping cart you are directed to a web page with order form
- Then after filling up and submitting the form the order is send via https:// to a safer server
- This secure site contains a security device in the browser
- It may also have SSL trust marks that encrypts the information in coded form
- The SSL verifies the details of both the client and the server
- A SSL certificate is awarded after verification
- The encrypted information intentionally messes up the data that makes it more secure
- Each of this SSL certificate have two keys public and personal
Public Key :- for encrypting the information
Private Key :- for decrypting the information
Only the authorized users are able to encrypt and decrypt the information. Thus this whole process makes the ecommerce transaction process fair and secure. Using the safe mode of transactions, the businesses have been able to shun away the fears related to online transactions. The highly advanced security software enables the ecommerce stores or businesses to conduct their businesses with much ease and without any fear.
Method of Handling and Tracking Ecommerce Transactions
Ecommerce is a fast growing business; more and more companies are heading their way towards online business. The large profit margins and trade leads have been an imperative factor contributing to the thriving ecommerce market. Establishing an ecommerce business is a task that comprises of various stages but properly incepting it doesn’t ensure its success. You must be wondering then what the determining factor of a successful ecommerce business is. The sales & leads generated and the satisfaction of the clients, this all could be found out by tracking the ecommerce transactions.
Ecommerce transactions
The transactions between an ecommerce business, customer and the bank constitute ecommerce transactions. These transactions ought to be secure and highly confidential.
Why is it essential to track ecommerce transactions?
Tracking down your ecommerce transactions is a key to analyze the progress of your online business. The data collected by tracking the ecommerce transactions is utilized for measuring the conversion rate. Google Analytics is the best ecommerce tracking service.
How do ecommerce tracking work?
It works on the principal similar to pageview tracking. The Google Analytic servers are sent a JavaScript Code.
The main process:
- Transaction is submitted to the server
- Data is received and processed :At this stage confirmation email as well cross checking of the credit card information takes place
- After the processing of the transaction is completed, the visitor is sent a receipt: some of the data is inserted in the JavaScript of the Google Analytics. A special code has to be created for this task.
- Receipt sent to the browser of the visitor
- When the receipt page is being placed in the browser, the transaction data in the form of GA JavaScript is sent to the Google Analytics
This step is a tricky one but is conducted very smoothly.
What kind of data is tracked?
- Transaction data: tax, shipping, etc
- Item data: product name, quantity, price, etc.
Things to avoid:
- Alpha numeric characters should be avoided in the data
- Currency identifier must not be added
Thus a systematic tracking program enables you to maintain concrete data that further helps in measuring the growth of the business.
