Category Archives: Web 2.0
WeblinkIndia.Net – Blogs Release June 2011
Differences Between Web 1.0, Web 2.0 & Web 3.0
Web is a hypertext system that operates over the Internet. There are till-date three versions of the web that are in use and there is much confusion regarding Web 1.0 Web 2.0 & Web 3.0. This write-up aims to clear all these confusions by discussing various aspects.[...]
Why Outsource Web Design Services To Indian Web Design Company?
India has always been in the news all over the world for its handicrafts, garments and culture. This has been proved by the many websites and portals created by Indian techies. Let’s have a look at the chief reasons for the rising demand of offshore Indian website designing companies.[...]
Growth of PHP And ASP In Web Development
The most popular websites today, be it Google Chrome, Internet Explorer, Mozilla Firefox or Opera and Safari have evolved from basic scripting to include modernized features for enhanced surfing experience. The websites on the other hand, whether they are static or dynamic, require specific languages for development so that they can be compatible with most[...]
Flash Web Design: The Best Web Design Platform for Looks and Interactivity
Flash has emerged as an interactive element which also gives an interesting look to a web page. It is an interesting element which adds a spark of innovation and interactivity to the web contents. It also helps in promoting the company or the website in a very attractive way.[...]
The Growing Need For Mobile Websites
Who could have thought that the humble telephone could evolve into a mobile phone and then into a smartphone with access to the internet? But it is happening right now as most of the modern phones are developed for people to access internet on the go. Simultaneously the website development companies are also coming up with newer technologies[...]
How to Create a Full Flash SEO Friendly Website
The internet revolution has give rise to a spate of websites catering to the needs of knowledge, business, and entertainment sectors, and so on. In such a case, it is essential to have a distinct identity and that is where Search Engine Optimization comes in. Search Engine Optimization is the technique that puts a spotlight on websites[...]
Effective Article Marketing For Your Online Business
Businesses and Corporate Houses all across the world today come up with different marketing tactics, in order to promote their products and services. Choosing the correct tactic determines the success of a business and is therefore a very crucial task. The e-businesses today formulate different marketing strategies in order to promote their business online and get more visibility.[...]
PayPal- Your Pal for Online Transactions
For the people who indulge in online payments and money transfers PayPal offers a very convenient alternate. This important element of an e-commerce business allowing payments and money transfers to be made through the Internet, serves as an electronic alternative to traditional paper methods such as cheques and money orders. You can get entitled to online transaction facilities through PayPal[...]
Advantages Of Working With A Specialized SEO Company
Working with expert SEO companies means remarkable benefits for the business houses that have an online identity. The offerings of Search Engine Optimization give a boost to company’s online image. One can rely on the assistance of a professional SEO Company to achieve online marketing targets.[...]
Features of Web 2.0 Development
Web 2.0 has taken the web world with storm. Web 2.0 facilitates participatory information sharing, interoperability, user-centered design and collaboration on the World Wide Web. The term “Web 2.0” was coined in January 1999 by Darcy DiNucci, a consultant on electronic information design. It has lead to new innovations in interactions on the net. Web 2.0 includes social networking Sites, Blogs, Wikis, Video sharing sites, Hosted services and many other Web applications. It has made the web a very interactive medium.
Web 2.0 contains many applications for storage, creation, and dissemination of information which were not present before its arrival. It has the combined capabilities of client- and server-side software or technology, content syndication and the use of network protocols. It has changed the trend of passive website, which allowed user access to only the content displayed on the website. In short, information sharing has taken a huge leap with Web 2.0. The web browser technologies used to browse a Web 2.0 application are developed using Asynchronous JavaScript and XML (Ajax), Adobe Flash, and JavaScript/Ajax frameworks such as Yahoo! UI Library and Dojo Toolkit etc. Ajax programming uses JavaScript to upload and download new data from the web server without refreshing the entire web page.
Some Of The Features Of Web 2.0 Include:
- Searching functionality: By simply typing a keyword, the user can have access to any information.
- Extensions: This software has enabled the web to serve as an application platform as well as a storehouse of documents.
- Linkage to another world: Through the endless applications of Web 2.0, you can connect to a person sitting in the other corner of the world. It gives shape to a meaningful communication through the web.
- Authoring the Website content: Web 2.0 also enables you to author the web content by creating or updating contents on a website. Moreover, anybody can become an author through blogs.
- Tagging the Content: Using this feature, you need not depend on the pre-made categories and can simply ease the searching by adding one-word description.
Thus, Web 2.0 has revolutionized the World Wide Web by making communication easier, smarter and simpler in many ways. But this is just the beginning as the coming years will see more developments in this direction that will change the face of Internet.
Web 2.0: Highly Useful for Small Businesses Marketing
Businesses whether small or big, need an online presence to reach to greater heights of success. Web world has always come out with some or the other feature or technology facilitating the growth of businesses. Web 1.0, Web 2.0 and Web 3.0 are few of those technologies.
The advent of Web 2.0 has made sharing of Information, Collaboration, and user-centered design easier and faster on the web. Interaction among the users on Web 2.0 sites is much more as compared to other technology enabled sites. Also:
- Web 2.0 has offered a new and competitive edge especially to the small business enterprises.
- With its help, the business collaboration has become decentralized and is being shared by not only management of the companies but by the prospects and customers as well.
Negating the earlier studies that revealed that, ‘Web 2.0 offers no benefits to the start-up and small businesses’ this technology is serving highly beneficial to both. Here, are some of the Web 2.0 applications that are used by Small Businesses as their marketing strategies and which have helped them in achieving unparalleled success:
Blogging
Blogs are one of the best online marketing tools that are capable in bringing a lot of quality traffic to a website. WordPress, Blogger and TypePad are few popular blogging sites where small businesses post their promotional as well as informational blogs. Most of these submissions are free and thus prove to be cost-effective for small businesses.
Podcasting and Vodcasting
Podcasts are an effective way of imparting information about the products to the customers along with company news and other useful tips. Small businesses also use videos as part of podcasts, making it Vodcasting.
Social Networks
Use of Social Networking sites like Twitter, Facebook, Linkedin etc. has brought about a boost in business promotion. Businesses create their own communities and directly get connected to the customers.
Also, these networks are internally used by employees to better their project coordination and working.
Wikis
An interactive dialogue session is easily developed between visitors and the companies using EditMe, JotSpot and Socialtext. Through these means, visitors are given space to edit the information provided by the company and put in their own researched stuff.
Syndication
By means of syndication, the small businesses are able to get feeds from the visitors. RSS and Atom formats are used to attain these feeds.
All these above applications of Web 2.0 are:
- Highly effective
- Cost-efficient
- Have wider reach
Owing to these benefits of Web 2.0, Small business marketing has become more successful in garnering business.
Ways to Increase your sales using ecommerce 2.0
There were days when after creating an ecommerce site the owner just relaxed and entertained visitors. But now with the increased
participation of the retailers in the ecommerce, the ecommerce sites or shopping cart owners have to struggle to prove their mettle in the field. The competition in the ecommerce has given way to excessive use of marketing tools.
What according to you is the main motto of any ecommerce site or online store owner’s?
They aim to attract as many visitors as they could to their store and turn them into customers. But it has been observed that most of the online customers leave the shopping cart before buying. This problem has been persistent and has become a cause of worry for the online store owners.
How to get rid of this problem?
Web developers have introduced some latest techniques under Web 2.0 technology that reduces the desertion rate of the customers on the Ecommerce site. The web applications created using web 2.0 technology are faster, interactive and more user friendly. The web 2.0 has proved beneficial for ecommerce and is thus also referred to as ecommerce 2.0.
We provide you few most common reasons why customers abandon an online store before buying and have also presented ways to rectify those:
Hidden and high shipping rates :- People who come to shop on online stores must be provided with complete charges. No one likes to pay extra. Revealing the shipping rates at the end irritates the customer and he is forced to leave.
What you can do:
By large offer free shipping for huge orders. Also, display the shipping charges right beside the cart so that the customer is aware of the total money he/she has to shed.
Automatic saving of the product :- The item added to the cart should be saved automatically. So, even if the customer leaves the site, on re-login that product will be displayed on the cart. In this case, the chances of buying that product increase. Again web 2.0 has software that enables automatic saving of the page.
Don’t just compare :- You must keep track of the competitors cart and simultaneously improve upon the functionality of your online store. Web 2.0 offers various such facilities.
Long and complicated checkout process :- This is one of the major reasons of customers leaving a shopping cart. You must ensure that the checking out should be an uncomplicated process. A simple form with not more than 2-3 categories should be asked to fill by the customer.
Late Information regarding out of stock products :- Most of the carts inform the customers at the time of checkout that the product they wish to buy is unavailable. This infuriates the buyers and they leave the store in haste. So, it is mandatory to provide information regarding the out of stock products beforehand.
Poor navigation on the site :- If the navigation of the site is poor then it is difficult for the visitor to stay for long there. Using Web 2.0 technologies the navigation of the site becomes efficient and simpler. Also, the downloading time of the product images reduces.
Insufficient contact information :- Your contact details should be clearly visible on your cart. A product adding system based on wizard Web 2.0 functionality) should be added to the cart. Thus ecommerce 2.0 is a boon for the ecommerce store owners. Its highly advanced functionalities remove most of the flaws of the ecommerce sites or stores and make them efficient.
WEB 2.0 Development India
Web 2.0 for Web Ecommerce
Social Networking Sites, Hosting Services, Blogs, Video Sharing, etc. are a vital part of the web field. But do you know what have made these services possible? because of the Web 2.0 technology that was introduced in 2004.
What do you understand by Web 2.0 ?
Web 2.0 is an advanced technology that has made sharing of Information, Collaboration, Interoperability and user-centered design easier and faster on the Internet. Interaction among the users is more on Web 2.0 sites.
Benefits of Web 2.0
Using these technology owners of a site
Can own data and change it as per the requirements
Have interactive facilities on the site
How Web 2.0 has changed Web Ecommerce?
Retail Blogging :- Blogs are one of the most interactive ways to connect to your customers. Your ideas, thoughts, jokes, images, etc. can all be shared through a blog. For the retail sector blogs turned out to be productive in generating leads and hence business.
Video Sharing :- Selling of Products and services with the help of video sharing has become popular as it has proved to be effective. Uploading and sharing of video on sites like U-tube, Facebook, etc. has become simpler. Also, adding video to your sites help increase your search engine rankings.
Co-Browsing :- While you are browsing on a shopping site you can invite your friends say from a social networking site, to join you. This web 2.0 facility of co-browsing let people browse on a site together.
Lists made by users and Photos submitted :- This is a recent addition to the web 2.0 list. People shopping on ecommerce stores create their lists and then customers add their products to the list. This facilitates the new buyer to navigate through the list and find for themselves new products. Similar is the case with photos. The customers add their photos with the products on say for example eyewear, T-shirts, etc. This new customers can have a look at those and select their items.
Customer Reviews :- It is a known fact that customer reviews play an imperative role in the success of a business especially ecommerce. Knowing the needs as well as complaints of the customers an ecommerce business can bring in changes. Having customer reviews on your ecommerce site enhances the trust of the customers. Also, rating of the products help customers in choosing the right product. The display of customer reviews on the ecommerce sites is possible only because web 2.0 facility.
Question and Answer :- A customer can directly ask questions about the products from the manufacturer rather than submitting the question to the service center. This has been made possible by a web 2.0 ask and answer tool.
Twitter power :- You can also ask questions on twitter. Web 2.0 has come out with its hype machine that works on the twitter and provides spontaneous answers to the customer’s queries.
Besides, the above mentioned facilities there are various other facilities provided by the Web 2.0 like Shopping Widgets, Facebook Pages, etc. Thus our write up provides you the benefits that Web 2.0 has provided the ecommerce.
