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Essential Tips for Web Developers

Posted by weblinkindia on July 23, 2010

Web Development India
When developing a website, there are many things going through the web developer’s mind. While creativity and content presentation rule the appearance part, the user friendliness and marketing of the website, enables it to be popular among the target audience. Merely making a website is not enough in the expanse of the World Wide Web; you should know the tricks of the trade to enhance its visibility on the internet. There are some basic details that constitute this strategy and here we are discussing them in brief.

The Title Tag
A Title Tag is one of the reasons why certain websites are ranked higher than others. This is because a relevant and catchy title tag is likely to be ranked higher by the search engines like Google and Yahoo, which results in your website being listed in the first page of a related search. The key to having a good Title Tag is its ability to attract and its uniqueness making it keyword friendly.

The First Paragraph
This is the foremost representation of what is described in your webpage. Whether we are talking in terms of the user, reading your content or the search engines scanning the test of your webpage, the first paragraph is the most important part. The relevant keywords must be used in this paragraph itself and it should aptly summarize the content of your website.

Accessibility and Visibility
Whether they are inbound or outbound, the links of a website play a big role in improvement of rankings. Quality for the Links means that they should be few and must link to relevant sites (links to websites containing spam/malware are not acceptable at all).

Content on your website should be updated as frequently and consistently as possible.

URL of the website is another major element that needs to be user as well as search-engine friendly. What would you rather remember- a website with a name like www.mailcheck.com or www.checkyourmailseasily.com?
Always make sure that your website loads easily, the pages and links are fully functional, and all the HTML elements are accurate and valid.

The ALT Attribute
The ALT Attribute is used with images to tag it with certain keywords that describe it aptly. But it is becoming a common practice to spam this space with irrelevant keywords, just to increase the ranking in search engines.  If you want your website to be ranked higher and not struck off from the Google rankings, then use this attribute judiciously.

Links for Anchor Text
For both outgoing and incoming links, it is highly essential that the anchor text should be relevant and short. The anchor text must give a clear idea of where the link will take the visitor, in order to enable easy navigation. This is also beneficial for search engine crawlers to let them know where the link connects.

The Crucial Robots.txt
A Robots.txt is vital for controlling the search ability of your WebPages. Search engine spiders or crawlers are regularly searching the net and an optimized Robots.txt can be of immense help. To optimize the Robots.txt means that you have command over the pages that will be searched by the crawlers.

Appearance
Last but never the least, the appearance of the website always plays a major role in its popularity. A website with good layout, active links, interesting content and user-friendly navigation will definitely have an edge over others, while attracting viewers and search engines alike.

Once the credibility of a website is established then you just have to keep in line with the latest trends to develop it further.  Optimizing your website for search engines isn’t that difficult if you just play by certain rules while keeping your creativity flowing.

Posted in Website Development | Tagged: , | 1 Comment »

Get your website designed in 5 easy steps

Posted by weblinkindia on July 21, 2010

Wish to have a successful business and do not have an online presence…..then this wish tends to remain more or less unfulfilled. In the current scenario, business having its online facet has become a mandatory deal. Having a website online is a key to success but usually people think that getting a website will ask for a lot of money and efforts. However, it is not as people think, contacting a web design company will make the website development process simple and easy for you. Web designing companies have web experts who assist you until your website goes online.

Here in this write up you will see how you can have your own website designed in 5 very simple steps.

Step 1.  Discussion about your requirements and estimated budget

What you need to provide is simply few details like :

  • Your business details
  • Objective behind having a website

That web expert will provide you the quote along with the deliverables based on the requirements and business objectives you have provided.

Step 2. Booking of domain and space

Domain name, the address to your website and the server space are the two important things that need to be booked prior to the designing of the website. The web expert will suggest you the domain name example www.yourcompany-name.com. This domain name will be suggested in accordance with your business objectives and the SEO perspective. You have the complete liberty to choose the domain name and only after your approval, domain will be booked along with the web space for the hosting of your website.

Step 3.  Collection of Basic Data

For designing an effective website, company’s details are required like :

  • Establishment year
  • Details about infrastructure
  • Details about the company’s offerings
  • Images of the products and the company premises
  • Contact details

The web expert will help you to gather the details required on (hyperlinks) different pages of your website. Any assistance needed in this regard is readily offered by the web expert. Ensure that you provide only authentic data that is supported with proofs.

Step 4. Promotional Measures

After the collection of data, the information is handed over to the SEO Experts who analyse and reframe the data as per the web promotional norms. This is an integral step as it helps a website achieve higher rankings on various search engines like Google, Yahoo, MSN, AOL etc.

Step 5. Designing and development phase

The final and the most crucial step is the designing phase. All the reframed and edited data is handed over to Web Designers and Developers who prepare the website for hosting. Before the actual hosting, the site will be shown to you on hidden URL. Any changes for the improvement of the website can be suggested by you at this very stage.

Once you are satisfied with all the aspects of your website i.e. its appearance, content, loading time, etc. the site would then be launched on the domain booked for you i.e. yourcompany-name.com.

Following these 5 simple steps, you get your well-designed website that is ready to earn you more and more web traffic and thus business. ALWAYS remember to choose a renowned and trusted web development company in order to have a well-promoted website.

Posted in Web Design, Web Design Tutorial, Website Development | Tagged: , , , , , | 3 Comments »

Optimize a Website for SEO in 5 simple ways

Posted by weblinkindia on June 28, 2010

In today’s tech savvy world, it has become essential to get your website noticed by the major search engines like Google, MSN etc. This search engines direct most of the web traffic and are also the major source of searching information for the user. No doubt, search engines help businesses in rising and extending their roots, but everyone is not that fortunate enough to experience the same.

SEO or Search Engine Optimization is the only key that will give your website good ranking on the search results for a particular search phrase. It is necessary to make your website search engine friendly, make specific updates and link with other websites for marking a strong online presence.

All these things can be done if you follow effective SEO techniques, which will also give your website a chance to rank higher on the search engines. Through this write-up, we are presenting you 5 simple SEO tips that will optimize your website for search engines.

  1. Unique keyword on every page
    Most of the search engines differentiate web pages on the basis of the key words used on them. Adding as many useful keywords as you can on each page of your website will make search engines consider your website valuable and provide it a good ranking on the results page.
  2. Adding footer links for easy navigation
    Spiders of every search engine find it difficult to read flash or Javascript content. Links and plain text links are easiest ways through which spiders go from page to page and read content of your website. Footer links added on the website are the best way of attracting attention of the web spiders as they make the indexing easier. Make sure that every page of your website has link of other major pages of the website through footer. Include keywords on the footer links for higher search engine ranking.
  3. Update title tags frequently
    Title tags are often used as the heading of your SEO rankings as they are the first indication to the search engines about the information available on that particular webpage. Using SEO friendly keywords in title tags and making sure that every page has different title tag will not only provide you good ranking but also help in avoiding any penalty for copied content.
  4. Search for copied content
    Even if your title tags and main copy of content posted on the website are different, still there are chances of getting snagged by the copied content evil. Your copyright text, privacy policy, etc. kind of content, which you need to put on various pages throughout the site, will make search engines drop your website off their main results page because of the copied content. It’s better to put duplicate information in image form so that spiders can’t read it and doesn’t penalize your website.
  5. Update Meta descriptions
    Meta descriptions are essential because they affect the number of clicks you get on the basis of SEO rankings. Provide reasons to the users to click through your website and try to say something different then what your competitors are saying by updating Meta descriptions on regular basis. Make sure that your Meta description is different on every page for avoiding duplicity of content.

Implementing these simple SEO techniques for optimizing your website will ensure high ranking on the search engine results page and also make your company, a credible name in the market.

Posted in Website Development | Tagged: | 1 Comment »

Are you going to launch your website?

Posted by weblinkindia on June 17, 2010

Having an effective online presence is a key to a successful business. A company’s website is its online face, which says everything about it. The common mistake that entrepreneurs make is that they pay attention only to the attraction quotient of the website ignoring its launching issues. This often leads to failure of the site in achieving apt promotion. So, here in this write up we offer you some important points that need to be checked before your website is launched. These points will ensure that the website fulfils your dreams and come up to your expectations.

Loading time

Check the loading time, yes it’s crucially important that your website opens at a faster speed. No matter how great your website is if it makes your visitor wait for minutes, it is a failure. Believe me the visitor rather than waiting will prefer to click on other websites having faster speed.

Navigation

Check the links and their connectivity. Are they leading your visitors to desired pages without much number of clicks and misleading paths? This check is very important to ensure that your visitors do not just visit the main page but stay longer on your website.

Images

√ Images say a lot, they appeal more to the humans than the written content. Clarity of images matters a lot. You need to know whether they are clear enough and translate the exact figure or not?√ Apart from this, naming of images is very important. In case your visitor likes a particular image and want to enquire about the same, he should have clear name to send a query.
√ Also, do not put unnecessary cluster of images on the Index Page, it should be just symbolic to your business.

Content

√ Thoroughly check the content on your website and ensure that it is grammatically correct with accurate spellings
√ Ensure that the font is readable
√ Each section should have sufficient information to convince your visitor
√ Ensure that language is user friendly and easy to interpret. Do not use jargons; they might confuse your visitors.

Technical functionality

  • Site map
  • Feedback section
  • Enquiry forms
  • Correct and complete contact information
  • Correct price list (in case of ecommerce websites)
  • Systems to ensure secured transactions (in case of ecommerce web designing)

So, after checking all the above points you can ensure that your website is ready to be launched. This site will be error-free and surely a well-promoted one that will take your business to greater heights.

Posted in Website Development | Tagged: | 1 Comment »

Earn trust for your website

Posted by weblinkindia on May 31, 2010

Web world is a different world altogether and earning trust for your website is one of the most important tasks, especially when it is a service or product selling website. In virtual world, the companies and the customers do not interact face-to-face, which makes it tougher for the customers to rely easily on a company.

In such a scenario, everything depends on the information published on the website. This necessitates website owners to publish only genuine and verified information on their website, as it fosters trust. Authentic information is the foundation stone of any website to generate trust amid the customers. However, there are a host of other techniques, which if followed prudently, help in strengthening the trust of your customer’s.

We are enlisting few simple tips with the help of which any website owner can earn the trust of a visitor: -

  1. In order to earn trust of a visitor, always provide truthful information about you and your offerings. Add such fact figures to the information section, which seem to be real rather than those that create an imaginary picture.
  2. Communication with the customers plays an important role in building trust amid visitors. Some of the easiest options to solve this problem are to have a Company Blog, Phone Numbers & Email Addresses duly highlighted on the website. However, Web Forums are becoming more popular these days for open discussions.
  3. A customer oriented or user-friendly website Design always leaves a positive impact on the visitor. Hence, it is necessary that your website is user friendly and eliminates all scopes of hassle for a web user.
  4. In order to earn trust, it is necessary to maintain the quality of your product/service. Hence, make sure that you continue to provide the same kind of quality or even better quality of your products/services that you use to provide them earlier.
  5. Give a personal touch to your website and keep tabs on the minutest details, published on your website.
  6. Another important thing to be kept in mind is the addition of Photos and Bios of the senior company officials on the website. Additionally, place your customers’ testimonials on the website; write texts in conversational, personal style etc.
  7. If you have a number of websites under one brand, then it will be beneficial if you interlink them by mentioning their Domain Name/URLs on each of your website.

These are some of the basic tips, which have potentially significant impact on the trust level of the visitors, landing on your website. So just follow them, and add more value to your business and enjoy real time benefits of a website.

Posted in Website Development | Tagged: | 3 Comments »

7 Ways to Use the Web Developer Toolbar for SEO

Posted by weblinkindia on January 9, 2010

 World can now be expediently referred to as a ‘web world’. The primary reason behind calling the world as such is the extensive use of web. It can serve you in every possible way- be it education, trade or health management. Trade is most influenced by web and most of the businesses conducted world over are operated and promoted through Internet. Companies pay huge amounts in order to get themselves a website that is attractive and SEO friendly. Web developers are required to be well-informed and updated on the latest tools that can be incorporated so that a website can attain higher search engine rankings.

Web developer toolbar is one of the new add-ons, which is an extension to the Firefox that can be installed only after you install latest version of Firefox. Here are 7 ways in which this toolbar enables you to identify the SEO issues and create a website that is easily crawled over by a search engine spider.

 Browse as a Robot does
This toolbar provides an option of turning off the Cookies and the JavaScript, that could enable you in recognizing the issues related to site architecture easily. For example: If the visitors are not able to accept the cookies and get redirected to the home page. This type of browsing is done by robots who don’t accept cookies most of the time.

Have a look at What the Spiders See
The toolbar can also be used to switch off the images and the styles. Seeing the main heading as a H4 item or abrupt appearance of text that is previously cloaked might propose the reasons as to why the page is having those issues. With a single click that is ‘Disable → Meta Redirects’ you could easily diagnose the on-site issues

Page Structure at one glance
This toolbar enables the page structure to be simple and easy to browse through. You just have to click on ‘Information→ View Document Online’ and the page structure will be in front of you. Similarly, you can see the headings in the pecking order within that page.

Important tip for Search Marketers
The web pages are mostly not appreciated because people generally don’t see the whole page (because of big screens). Web developer toolbar provides an option of ‘resize’ that allows you to have a look at the site from the view point of a net book or an older screen.

Best Practices & Validation
It provides swift access to tools of code validation like validation of CSS, RSS and HTML from WC3. This toolbar also give options to highlight links or images without title and alt attributes

Making Web Page Screen Shot an Easy Task
Capturing a web page screen shot becomes a tricky task as we don’t know what links we have clicked on. This toolbar enables you to just click on ‘Miscellaneous → Visited Links → Mark All Links Unvisited’ and all the visited links gets removed from the page and a snapshot can then be taken without any interruption.`

Tip to Retain Your Reputation: Hiding Your Visit Details
With the help of web developer toolbar it has now become easier to maintain your anonymity while you visit somebody’s website. What you have to do is simply click on ‘Disable → Disable Referrers’.

The above tips will prove to be highly useful for a web developer in creating a website that is easy to navigate. The above given tasks are easily carried after the installation of the web developer toolbar.

Posted in Search Engine Optimization, Website Development | Tagged: , | 1 Comment »

Web Design is different from Website Development

Posted by weblinkindia on October 31, 2009

Web Design is different from Website Development

For a neophyte the terms Website Development or Website Designing may sound same but the fact is that they both greatly vary in Scope, Functioning as well as Importance. When looked into the details, one can easily observe that there are sea-like changes amongst the two. Austerely speaking, we can say that the essence of web design lays emphasis on look and feel of a page whereas web development emphasizes on the functionality of a webpage or website.

Before proceeding further, we would like to ask you something.web design and development
Have you ever pondered as to what all yo’ve seen on a website? Definitely, the answer of most of us will be “No” because we go to a website just to gain information we’re looking for. Who has the time to look into a web page’s details! However, you should know what all is there on a page if you are eager to know about either website Development or Designing.
Now first we are shedding light on the key ingredients (to have a clearer understanding between web designing and web development), which a website has on its different pages: -

Appearance : - The appearance of a web page is made viable through different color patterns, images, graphics, navigation factors and so on.

Functionality: - In a website, functionality is rated with the results a user achieves after Click(s)/Enter(s)

Content: - The informative values which a user gets majorly in the form of text or sometimes in images.

Usability: - It can be termed as features available for a user on the website. They might be interactive tools, videos, navigation etc.

Based on aforementioned parameters, the distinction between Web Design and Web Development can be easily made. In the parlance of internet technology, web design mainly entails appearance building including content creation. However, with web development all the tools are made functional which are further examined for usability. A web designers should be cognizant with various graphic design tools (knowledge of HTML is desirable) whereas a web developer should have proficiency in making a program functional using different HTML codes and other languages.

A number of designers usually perform the testing of usability so as to avoid hassles in page loading time. On the other hand, web developers do usability test to ensure that whether the program made by them is functional or not.

Albeit there are many distinctions between the two terms, with perfect liaison between web designers and web developers the ultimate purpose of any website can be achieved in the best way. Last but not the least, the results of website development could be enriched if website development tips as well as website designing tips are followed with bit of prudency.

Posted in Web Design, Website Development | Tagged: , , , , | 1 Comment »

Website Copyright Method

Posted by weblinkindia on October 23, 2009

In order to get a brief idea of website copyright, let’s take a look at the following:

Content Copyright © All Right Reserved | weblinkindia.net

This is a copyright notice at the bottom of each web page of the website: (http://www.weblinkindia.net/)

This means, all material on the site (text, images, TITLE tag content, programming, design etc. is copyright to Weblink India.Net and its owner (owners) and is not supposed to be reproduced anywhere else without explicit written permission.

In most websites, the date in terms of year is mentioned. But it is not mandatory. In any case, the dates you would come upon in a copyright statement is no indication of expiry of the website and it becoming a public domain. The date signifies the date of creating and launching the website.

Content in the Internet is available in the public domain, but this does Not mean that, Internet is public domain. One can access a website, copy materials and sometimes download content, images, music and videos. But, in no way one should reproduce content in another website (websites) for public use. It is unlawful to be incorporated in printed texts too. Any such instance comes under the malpractice called plagiarism and is liable for legal consequences. There are relaxations in some websites where authors ask for mention of references if in anyway they need to be reproduced elsewhere. The person who uses the content from the original site should keep that in mind.

Posted in Content Management, Website Development | Tagged: , , , | Leave a Comment »

Make money from website

Posted by weblinkindia on October 20, 2009

Many a times, the only suggestion for making money from website is about blending internet ads with web content. The professional would not go for frivolous options but anyone with an eye on profit would vouch for a PPC ad network.

  1. Profits through PPC advertising depends on the general traffic levels of the website, with due stress on click-through rate (CTR) and cost per click (CPC). Revenues from CTR depends on the placement of the ads in the site. Ads blended with content are likely to draw in more revenue. Consumer products, electronic goods and college education are areas where there is more profit in terms of cost per click (CPC).
  2. Direct Banner Advertising which involves selling your advertising space is one of the most lucrative monetization methods. The best part of it is that the arrangement helps to determine your own rates and do away with middleman commissions. It won’t be wrong to state that direct advertising is the best means to monetize your website. So, what are you waiting for? Try it out.
  3. Sponsored Reviews is a way to create money, though it might not appeal to puritans. It is basically a paid blogging model where enterprises would pay you for writing sponsored posts on a wide range of products launched in the market. Not all are willing to opt for this in the apprehension of losing credibility and compromising on ethics of advertising. But, those who decide to grab the opportunity make good money for their site.
  4. Paid Surveys and Polls help generate revenues for a website. You have to run a small survey or poll on your website and the enterprise which needs the results will pay you for making their job easy.
  5. Creating Email Lists and Newsletters is a great money making option on the internet. In the beginning, you can make a subscriber list. Later when the website grows in popularity, users will suscribe to newsletters all by themselves.

Posted in Web Design, Website Development | Tagged: | 2 Comments »

Low cost website designing methods

Posted by weblinkindia on October 14, 2009

If you are an enterprise base in the US or Europe, the first smart step to lower your cost of website design is to opt for an Indian or a Chinese website design company. The cost will be 3-5 times less than That is entirely your decision, but you can take it as a suggestion. Regarding the quality, you would be more than happy.

Now let’s take a look at other aspects—

Software application: We have a team of strong professionals who specialize in C#, .Net, C/C + +, Java, Visual Basic and other software applications. We provide smooth fuctioning programming solutions. Tools such as ASP, ASP.NET, PHP create space for future enhancement.

Outsourcing: Outsourcing database, web development and software development is an efficient method to cut down the time an d expenses associated with in-house development.

Web Content Management Software (CMS): This facility allows you to update the website pages content without hiring a webmaster. The CMS system uses WYSIWYG HTML editor with a user-friendly interface. Result, making updates is sp very hassle-free. You can edit text using different font styles, sizes, colours, and add or delete images, insert tables all by integrating the CMS software into your existing website.

Posted in Web Design, Website Development | Tagged: | 1 Comment »

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