Prioritize
In order to make your website more attractive prioritize your requirements and must focus on:
Position — where everything is on a page clearly influences in what order the user perceives it.
Color — using bold and subtle colors is a simple way to tell your user where to look.
Contrast —   being different makes things stand out, while being the same makes them secondary.
Size — big takes precedence over little.
Design Elements — if there is a gigantic arrow pointing at something, guess where the user will look.

Maintain a Regular Flow
Consistency means making everything match. Header sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices etc. everything should be themed to make your design coherent between pages. While working if the person is mysteriously taken to another page then the faith is broken and he will question your experience.

Provide ample space between lines and paragraphs
Allow limited spaces between the lines. Keep your points reader friendly so that they may not lose track. Apart from this, it is important to develop a professional look and feel.

Design
This is used to give balance, proportion and contrast to a page. Lot of white space tends to make things seem more elegant and up market. Do not ignore.

Transparency
In order to win your client’s trust it is always advisable that you put up a photograph on the “About Us” page. This way the client will get an idea about the people and the motive behind this website. Keeping your website updated with recent photographs will help you to win the faith of clients.

Text Body
Keep the text font large enough (readable) so that the visitor does not face any difficulty while reading it. It might further more strain his eyes forcing him to give up midway.

Navigate (plot an easy route)
 In direct connection with consistency, when a user comes to your page, article or site they are coming in from all the other pages, articles or sites out there. Guide them by display buttons around the site, which should be easy to locate, preferably towards the top of the page and easy to identify. Ensure that visitor should gets the desired page on minimum clicks and time.

Usability
With myriad information and interaction to be affected on a website it is important that a web designer provides for it all.

Comply with the basic rules
There are certain things people expect, and not giving them causes confusion. For example, if text has an underline, you expect it to be a link. Doing otherwise is not good usability practice.

User Friendly
The possibilities of the site should be available and accessible by all. Not all visitors have the same easiness and some may prefer icons. Nevertheless, whatever visual mode is chosen the access to content should be simple, through and quick.

These principles are based on basic logics and visitor’s comfort. After all they are the one for whom it is destined for, so next time consider these principles while initiating a web-designing project.

1) The size of Profile Image which is displayed as identity of your profile i.e. Profile Image is remarkably smaller now. Previously images of 180X540 size was allowed to be display as profile image, whereas now only 180X180 size image can be used for profile image. With the changed layout of facebook profile page, now cover image has been central attraction, hence size of profile image is been reduced.

2) With Cover Image option, now a larger picture can be placed on profile page. Right at the top of profile page, you can place a bigger image (named as cover image) which is far more visible than the previous layout of photo strip. In previous layout, with photo strip only a handful of most recent images, added or tagged, were displayed. In new layout with the cover image now a more presentable and vibrant profile can be created, which catches the attention easily and stays longer in memory. This new layout is great for businesses as it expediently allows customization which helps in creating professional presentation for branding. But there are few basic things you should know before you create and publicize your cover image on Faceook.

• As the cover image starches across the top of your profile page hence a bigger size image should be used for cover image, minimum 810X315. Smaller image would not be stretched appropriately and may hamper a clear and professional presentation.
• There are certain content and information which cannot be displayed on cover image like Sell offers, prices, promotional sale offers, promotional content leading to actions, contact information, web address, email, mailing address etc. Additionally any references to user interface elements, “Like” or “Share” or features of Facebook are also unmentionable.

Basically Cover Image is launched to enhance look and feel of your profile page, try to make it creative and interesting, do not use it for marketing campaigns and advertisement. Ensure that cover image signifies your business theme and vision.
There are few other changes that have been launched in structure, applications and functioning of Facebook. We will talk about those in upcoming posts.

Tips For Ensuring a User Friendly Website
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SEO and Spider
In common language, SEO may be defined as a blend of a number of strategies and techniques aimed at improving a website’s ranking by a search engine. SEO ensures that a website appears ahead of its rival websites whenever a related content is looked for on the web thus increasing the probability of being visited by more surfers.

Now, the question arises, how to assess a website on the SEO parameters. What are the governing factors that determine the optimization of a website? The solution to the query lies in Search Engine Simulators or commonly known as web spiders.

How Does Spider Work?
Search engine spiders are robots that primarily crawl the web and index pages stored in a database followed by the application of an algorithm to evaluate the page ranking and relevancy of the concerned website. The twist in the tale is that there are no hard and fast rules during the procedure and the algorithms used by different search engines may vary in different aspects. However, there are certain observable conventions to be kept in mind while designing and developing a website and these can certainly result in the higher indexing of the webpage.

What Does Spider See?
It would not be wrong to say that search engines have an aversion to Flashes, Javascript, Text embedded in images and frames. The web elements mentioned are not visible to spiders and thus do not have any favorable contribution towards the optimization of your website. More precisely, spiders can be termed as text browsers that ignore images and flashes and use text for the indexing purpose.

Significance of Keywords
The way the page appears to you may not be same as the way the spider traces it. Thus the placing and location of keyword becomes a foremost requirement for optimization. A standard web page with tables features a chronological order in which the navigation link appears first followed by other content specific element. Thus it is advisable to place the keywords in the starting paragraph as they have greater probability of being picked up than the ones in the middle or end.

 Suitable Hyperlinks
Spiders are able to detect whether a particular hyperlink leads to a right place or not. It ignores fake links put by exchange websites. Same is the case with Javascript based menu that is ignored by spider as plain text so <no script> tag should be used. Avoid stuffing the webpage with an array of hyperlinks.

Further, dynamic pages in websites are also not among the favorites of spiders though certain search engines pick them up. This is the way a search engine spider simulator analyses your website and eventually indexes it.

Evaluate The Cost Per Click
Seek advice from a professional to know the actual cost per click that the search engine charges on you. Bid accordingly to avoid greater bills than sales.

Decide The Time And Budget
Following the consultation with the professional, decide the duration and frequency of your online ad and accordingly plan a budget. These decisions should be made keeping in mind the target market, the kind of product or service among other factors.

Appropriate Keywords
The keywords are the most important aspect in SEM as they lead to your website. Conduct a proper research to place specific keywords or rather proper combination of keywords.

Have A User Friendly Website
Do not stuff your website with flashy images and videos that delay the loading of your website. This may cause your user and potential customer to switch to other option. Present the content in an interactive manner with appropriate hyperlinks.

Compatibility With Different Browsers
Ensure that your website runs smoothly on different browsers with the same visual appeal and size.

Emphasize On Website Development
Your website creates brand awareness and preference for your products and services. This calls for proper measures to ensure that all the elements are laid out and organized effectively.

Consult Professionals For Better Ranking
The higher the ranking, the better is the impact on the visitors. In order to ensure higher ranking of your website, resort to professional advice.

Focus on your USP
Emphasize and promote the feature unique to your product and service to get the better of your rival. Keep an eye on the competitors’ strategies to be update with market dynamics.

The aforementioned guidelines can help you generate interest among the visitors about your product or service and eventually increase your sales.

• Making a careful study of the website and remove whatever links are redundant and no longer needed. In case if there is any content which does not have HTML coding, it should be done.
• There should be proper mechanism for assessing exactly how many viewings got converted into actual clients. Also there should be a total separate count for offline and online conversions.
• For every department in the company, there should be a separate incharge for the SEO division. It would he supervisor’s duty to see that there is maximum SEO effort happening and provide the right incentives to ensure this.
• There should be a separate department for making sure that the content is user friendly as well as SEO friendly. Keywords added to the website should make proper sense and add meaning to the content. Any irrelevant content should be removed and the space can be utilized for adding informative ones.
• There should be proper team who would be keeping a check on what the competition is upto. There should be a detailed study on the SEO processes followed by the competitors.
• Make a regular report on what all scope there is for improvements in the SEO processes followed in different departments and share it with the concerned management.

Long Term Goals

• Long term SEO goals include making sure there is a regular and steady increase in the number of online conversions. There should be proper techniques in place to target more and more audience. And also care should be taken to maintain a balance between online and offline conversions.
• Both these short term and long term goals ensure that there is proper visibility of your company in the virtual world, besides being an effective tool for attracting potential clients.

Shift from Computers to Smart Phones, IPads
With the focus shifting from computers to other devices like tablets, IPads and smart phones, a user’s search experience is also going through a change. With constant innovations, the search experience has undergone a completely new facelift. Internet marketers are becoming aware of this and there is going to be fierce competition between companies in trying to woo consumers.

Content Marketing
Business owners are finally waking up to fact that meaningful content is a sure shot way of attracting traffic to the company website. So content marketing is going to hit the markets in a big way. Stress is going to be on meaningful content which would find relevance with the consumer.

Google +
Google+ is going to take over the markets in a big way maybe even give a tough competition to the currently trending Facebook with more than a million users.

Social Media
More and more companies will turn to social media in order to be found by the customers. Social media will dictate to consumers where to find new products and services.

Mobile Phones
No other device has managed to capture the consumer’s imagination and interest as the mobile phone has. It has managed to stay ahead in terms of technology as well as utility. Mobile phones are all set to become the new shopping tools. Many big companies like Amazon have started coming up with apps to help the consumers have a better shopping experience and incentives to encourage this trend.

These are just some of the trends which are going to catch up in the year 2012. Companies need to keep an open eye and an open mind as well to ensure that they keep pace with the competition.

• First thing to ensure when designing a website is to make navigation extremely easy and simple so that the visitors do not face any trouble while browsing through your site. Access to all the sections should be easy and hassle free.
• Make it a point to ensure that the webpage does not take time to load. A visitor does not have the patience to wait for ten minutes for the webpage to load, more times than not he/she will move to other sources.
• Make sure that all the links on your page work properly. It is very irritating for a visitor to visit a website, click on a link and find that it is not working. Broken links should be avoided at all costs.
• Validating the HTML is another factor which would make your website accessible to different browsers. A valid HTML ensures that different browsers function properly.
• A HTML optimizer can be used for ensuring a shorter upload or download time for your website especially the home page.
• Any graphics on your website can be compressed to ensure a shorter download time so as to ensure that visitors have a smooth browsing experience.
• Make sure that your website is compatible with the maximum number of browsers. This help increase the probability of more visitors browsing through your website.
• Always provide a sitemap page and link it with the main navigation. This helps the search engine locate your page easily.
• Adding appropriate keywords throughout your web content is another way of ensuring that your website turns up on the search list.
• Providing proper contact information on the website is yet another basic factor which is of vital importance in case a visitor wants to contact you.
• All these tips will help your website be a user friendly one.

But if you are a businessman and started using internet for marketing your services or products, you must keep few things, in your mind like,

1. Who are your target customers?
2. Are you making full use of internet for promoting your services?
3. Is this promotion effective enough?
4. If you are advertising your products properly and are these advertisements enough for services you are providing?

Easy and fast access to the internet not only makes it user-friendly but is an important factor to make your customer base strong. It results in very fast response as your customer can contact you directly. You must know what to offer visitors of your website and turn them into customers.

Internet Marketing Strategies:

• Search Engine Optimization: Use proper keywords or tags while writing blogs or articles for your website, so that it becomes visible when users click on popular search engines.
• Paid advertising or advertising through banners: You must put the banners of your website on others website on the profit sharing basis so that viewers get attracted towards your website.
• Social Networking Sites: By signing up on social networking sites, you can easily interact with your potential customers and even send them emails and get their feedback on your services.
• Measuring the ROI (Return on Investment): You must keep check on profit you are earning from your investments.
• RSS and News Article feeds: To advertise and keep check on your services.

Developing a suitable strategy and then careful monitoring it is very essential part of internet marketing.

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