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Posts Tagged ‘Google’

Targeting your company in Local Search result

Posted by weblinkindia on December 23, 2009

The option of local search has opened up many doors for the local vendors. This kind of search saves a lot of time of the users as they can filter their search as per their requirement. The most benefitted lot is the group of businessmen whose target area is restricted.

How can one target his company in the local search result?

How can one target his company in the local search result? It is not necessary that if your company is listed in the search engine, it has to be among the local search results. To be listed on the local search results a web designer can make use of a lot of techniques.

The techniques that will place your site on the local search results:

Free listing :- The leading business local search sites allow free addition and subscription of businesses. The major sites

Location :-  If your business is based in more than one location, then it should be ensured that the website content refer to all of them. Also location has to be mentioned while submitting your information for the local search engine site.

Think locally :-  It should be assured that the website content and the keywords used should have geo-designated & local terms. This is because consumers usually search for products or services in a particular region. (Especially they attach the name of the area).

Be relevant :-  While designing a site for local search results, it must be kept in mind that the landing page of the visitor and ad messaging designed by you should be relevant to the category and keyword provided. These are now easily detected by the search engines as they have started using ‘quality scores’ that are coupled with your category or keyword bid price. These determine how and where your ad will be exhibited.

Target consumers who are ready to buy :-  Advertize your company in local online yellow pages sites. This will help you attract more clients. Advertizing on such sites provides your business an edge over the others as it provides priority positioning to the businesses and allows them to add more information.

Local links :-  if your company is a part of the chamber of commerce of a particular area, its link must be on your site. It helps your site setup link neighborhood and adds to your relevancy to that area.

These useful tips will let your site be highlighted on the local search engine and will help boost your business. These tips have already been applied by various sites and have experienced desired results.

Posted in Google Local, Search Engine Optimization | Tagged: , , | Leave a Comment »

How Often a Website should be updated

Posted by weblinkindia on October 9, 2009

update your websiteWebsites are created with a sole purpose of attracting maximum E traffic and retaining them as regular visitors. There are many factors that influence the achievement of the same like its design, information, user friendliness, navigation ease etc., are we missing out the one? Yes with all that, frequent updating of website plays a crucial role in its success. The “Standard Interval” to update a website cannot be fixed because every website has different structure, audience, purpose and type of information. Somehow, these factors greatly influence the Ideal interval to update the website. There are some alarms to set yourself to update your website.

Don’t wait update your website immediately, if:

  1. You have expanded your product/service portfolio.
  2. You have modified the structure or package of current offerings.
  3. You are launching special offers.
  4. Your calendar has shown the new cycle of events.
  5. Graced with a new award achievement.
  6. You are ready with fresh arrivals.
  7. You receive a feedback on technical functioning of error.
  8. You receive a feedback for error in content.
  9. You receive a query for more information on website.
  10. You have modified the terms and conditions or privacy policy.

Plan a schedule for website update

1. Content :-   In span of every 4 to 6 months, you should evaluate the content of your website. Judge it on the criteria of visitors’ expectation, user friendliness and facts. Weigh it on the scale of contemporary trends and figure out now what new will entertain and retain your visitors.

It will be better if the content is changed every 4-5 months so that your website gives your visitors something that they could not get elsewhere. Giving the visitors a welcome change is the most important part. If the content is not changed, then the web spiders may bookmark your website and gradually it will go down on the search engines’ list.

Important :  Before doing so ensure that this should not discomfort the regular visitors, if there are some important information that your visitor expect every time they land on website, do not change it or update it in a style that is not drastic.

2. Web design :-  Web design of a website is normally suggested to be updated in span of a year or so, yet as discussed above there is no standard rule. You can decide its need based on the feedbacks you are receiving from visitors. Review the design considering its utility in present-days’ scenario, have a look on similar websites, check out the section becoming monotonous, sections disliked (less visited) by the visitors. Jot down these facts to conclude the changes required in design of your website. New ideas will generate better visitors and better visitors will ensure that your website is in the forefront on the search engines list.

Important :  Before heading towards it, take experts’ opinions. They may stop you from repetition of mistakes made on first design and guide on the specific requirements. Also, consider that new design do not distract the visitors or do not fade up your identity.
So, In order to keep the web traffic busy you have to frequently update your website so that it is in sync with the changing taste and fashion. If you do not keep on updating your website people will lose interest and automatically newer websites with better content/design will make it over your website.

Posted in Search Engine Optimization | Tagged: , | 13 Comments »

Different types of Internet marketing

Posted by weblinkindia on October 7, 2009

internet-marketingInternet marketing is all about promoting business through the medium of the internet. It is a cost-effective way of carrying out business. Information Technology has lead to the concept of eCRM (Electronic Customer Relationship Management) which is helping companies cut down costs in business related operations.

Internet Marketing has been categorized into the following types:

1. PPC ( pay per click ) :-  This has the facility of creating as many ads with necessary keywords. Both Yahoo! and Google have pay per click programs, which concerns higher visibility of ads in cyberspace. More payment means there are chances of the ad being in higher position in the search engines.

2. SEO (Search Engine Optimization) :-  This helps is increasing traffic to your site. It helps in garnering more and more customers for your enterprise. So, we won’t go overboard when we say that optimization of the webpages of the website to different keywords is a prerequisite of internet marketing technique. Those who are laggards in this aspect would be left behind in the race.

3.   Banner Ads :- These ads appear horizontally across the top or bottom of the web page. There are also instances where they appear vertically either on the right or left side of he page. Banner ads are generally colourful, animated so as to attract attention of users. When a user will click on a  banner ad, it will lead to another website (ikt can be yours). Animations can be avoided since surveys show that colour itself without motion appeals to potential customers.

4.  Google Ad Sense :-  This program makes way for other websites through your site.  Ads regarding other sites appear on your website. Each time one ad is clicked, it would generate revenue for your site. Morever, Google AdSense helps to rope in targeted traffic for business transactions.

5. Online Magazines :-  It’s like buying space for a fee, the same we do when buying a print magazine. The amount depends on the traffic the magazine generates.  Online magazines or internet magazines goes a long way in taking your ads to the desired  audience.

6. Online Newsletters :-  These are effective tools of striking a bond with your present Customers, and those who are likely to be in the near future. Online newspapers help in keeping users informed about new products and services. It broadens customer base as each user can send it to more.

7.  Website Lead Generation :- ou are provided with qualifies leads. It is established in the beginning that you pay a price per lead. Website Lead Generation guarantees a return on investment.

8. Online Directories :-   These include online directories, city guides and online Yellow  Pages. You can advertise your enterprise under the appropriate category or area. In  Most of the directories on the internet, a general listing is provided free of cost. However, you can purchase additional advertisements if required.

Internet marketing is growing in leaps and bounds; everyday there is something new to try on and something new to learn. Types of internet marketing cannot set under limitations, each day there are new techniques and types.  With the gap of few posts we will again discuss the latest trends and types of internet marketing, just wait for new stuff.

Posted in Internet Marketing, Search Engine Optimization | Tagged: , , | 4 Comments »

How to get a website indexed ?

Posted by weblinkindia on October 3, 2009

A website is a platform in the internet to showcase and promote one’s enterprise. When a website is done with all its content and design, it has to be indexed by a competent search engine. If not, the entire effort will be a waste. The organization would lose potential clients.

XML Sitemaps is the most convenient and reliable way to get websites indexed with Search Engines like Google and Yahoo! This is because in XML (eXtensible Markup Language), categorization of data is carried out in an organized format. To say in easy words, XML is a text file. Each text is preceded by a starting tag (<url>) and succeeded by an ending tag (</url>).

Let’s cite an example:

<

url>
<loc>http://www.weblinkindia.net/</loc>
<priority>1.00</priority>
<changefreq>daily</changefreq>
</url>

After creating an XML sitemap for the website, the concluding step requires informing search engines about its presence. If its Google, a free account has to be created in Google’s Webmasters Tools. Next the search engine will ask for validation of the website. The process involves creating a validation file and putting it in the root of the site and, preparing a special META tag which requires to be uploaded on the Home Page. An empty file (0 bytes) has to be created and named according to the hexadecimal file name provided by Google. The final step involves copying the file in the root dictionary on the website and informing Google about its presence with a push on the button. On most occasions, Google proves to be prompt in picking up new pages.

 

The procedure is almost the same in case of Yahoo! Once the site is added in its Site Explorer tool, validation becomes mandatory. Here, the steps are even simpler. The file can be created with a one-click button. Yahoo! Will assign it a name which has to be copied to the root directory of the website. Now let Yahoo! know the site exists.

Wait for 3-4 weeks (at times it may take even less time) before your website sails on the ocean of internet.

Posted in Search Engine Optimization | Tagged: , | 2 Comments »