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In Search Engine which site is better dynamic or static?
What do you think is the fastest means of promotion in the present scenario? The answer is Internet. Its growing accessibility and people’s dependency on it has made it an excellent platform for advertizing the businesses. There are various Internet tools that are used for the purpose of promotion but the most common and the widely used is the Website.
A Website is a promotional tool that is used by the marketers in order to advertize a business online. It is the company’s face online that is presented in a flashy manner to the users. All the relevant information regarding the company’s working and the services or products it offers is made available on these sites.
How many kinds of website are there?
The websites are made in two formats:
>> Static website
>> Dynmic website
What is the main aim of any website?
A website is successful only when it is able to achieve higher search engine rankings. So, the main aim of any web designer is to create a Website that is search engine friendly.
What is the difference between static and dynamic websites?
In simple language, static websites are the basic type of websites that remain unchanged unless they are edited by the webmasters. The content and data uploaded on these sites is fixed and the pages are designed using the HTML. Brochures, Classic Websites, etc. are the examples of static websites. They are ideal for small business as they are cheaper than the dynamic ones. Dynamic websites as the name suggests keeps changing. The content and data on the site is likely to change frequently. They are suitable for shopping carts and large businesses who periodically upgrade their products. They are comparatively costlier than the static pages.
Now let us see which of the two websites: static or dynamic is more compatible with Search Engines?
Dynamic websites are a compilation of different web pages and all the pages are not made using HTML so they are likely to vary with every search, which disable the search engine to crawl the contents. Also, the URL of dynamic websites contains different characters like #, &, etc that prevents the search engine spider to index the data present on that page. URLs having session IDs face complications while being searched by the search engines. The links are not properly followed so the Page Rank suffers.
These problems can be fixed using advance software but it requires time and additional money. Dynamic pages should not be used on the website’s main page and should be restricted to the database or catalog in order to gain better search engine rankings.
Static web pages are simple to load by the search engine as they don’t have to be collected. The Google PR attributes are specially provided to Static Websites so they have an extra advantage.
Static websites are better than dynamic ones when search engines are concerned. Dynamic pages are converted to static for this purpose but the penalties related to copied content needs to be taken care off. Though now many search engines are able to index the dynamic pages but it takes time and is completed with errors on the page.
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7 Ways to Use the Web Developer Toolbar for SEO
World can now be expediently referred to as a ‘web world’. The primary reason behind calling the world as such is the extensive use of web. It can serve you in every possible way- be it education, trade or health management. Trade is most influenced by web and most of the businesses conducted world over are operated and promoted through Internet. Companies pay huge amounts in order to get themselves a website that is attractive and SEO friendly. Web developers are required to be well-informed and updated on the latest tools that can be incorporated so that a website can attain higher search engine rankings.
Web developer toolbar is one of the new add-ons, which is an extension to the Firefox that can be installed only after you install latest version of Firefox. Here are 7 ways in which this toolbar enables you to identify the SEO issues and create a website that is easily crawled over by a search engine spider.
Browse as a Robot does
This toolbar provides an option of turning off the Cookies and the JavaScript, that could enable you in recognizing the issues related to site architecture easily. For example: If the visitors are not able to accept the cookies and get redirected to the home page. This type of browsing is done by robots who don’t accept cookies most of the time.
Have a look at What the Spiders See
The toolbar can also be used to switch off the images and the styles. Seeing the main heading as a H4 item or abrupt appearance of text that is previously cloaked might propose the reasons as to why the page is having those issues. With a single click that is ‘Disable → Meta Redirects’ you could easily diagnose the on-site issues
Page Structure at one glance
This toolbar enables the page structure to be simple and easy to browse through. You just have to click on ‘Information→ View Document Online’ and the page structure will be in front of you. Similarly, you can see the headings in the pecking order within that page.
Important tip for Search Marketers
The web pages are mostly not appreciated because people generally don’t see the whole page (because of big screens). Web developer toolbar provides an option of ‘resize’ that allows you to have a look at the site from the view point of a net book or an older screen.
Best Practices & Validation
It provides swift access to tools of code validation like validation of CSS, RSS and HTML from WC3. This toolbar also give options to highlight links or images without title and alt attributes
Making Web Page Screen Shot an Easy Task
Capturing a web page screen shot becomes a tricky task as we don’t know what links we have clicked on. This toolbar enables you to just click on ‘Miscellaneous → Visited Links → Mark All Links Unvisited’ and all the visited links gets removed from the page and a snapshot can then be taken without any interruption.`
Tip to Retain Your Reputation: Hiding Your Visit Details
With the help of web developer toolbar it has now become easier to maintain your anonymity while you visit somebody’s website. What you have to do is simply click on ‘Disable → Disable Referrers’.
The above tips will prove to be highly useful for a web developer in creating a website that is easy to navigate. The above given tasks are easily carried after the installation of the web developer toolbar.
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Targeting your company in Local Search result
The option of local search has opened up many doors for the local vendors. This kind of search saves a lot of time of the users as 
they can filter their search as per their requirement. The most benefitted lot is the group of businessmen whose target area is restricted.
How can one target his company in the local search result?
How can one target his company in the local search result? It is not necessary that if your company is listed in the search engine, it has to be among the local search results. To be listed on the local search results a web designer can make use of a lot of techniques.
The techniques that will place your site on the local search results:
Free listing :- The leading business local search sites allow free addition and subscription of businesses. The major sites
Location :- If your business is based in more than one location, then it should be ensured that the website content refer to all of them. Also location has to be mentioned while submitting your information for the local search engine site.
Think locally :- It should be assured that the website content and the keywords used should have geo-designated & local terms. This is because consumers usually search for products or services in a particular region. (Especially they attach the name of the area).
Be relevant :- While designing a site for local search results, it must be kept in mind that the landing page of the visitor and ad messaging designed by you should be relevant to the category and keyword provided. These are now easily detected by the search engines as they have started using ‘quality scores’ that are coupled with your category or keyword bid price. These determine how and where your ad will be exhibited.
Target consumers who are ready to buy :- Advertize your company in local online yellow pages sites. This will help you attract more clients. Advertizing on such sites provides your business an edge over the others as it provides priority positioning to the businesses and allows them to add more information.
Local links :- if your company is a part of the chamber of commerce of a particular area, its link must be on your site. It helps your site setup link neighborhood and adds to your relevancy to that area.
These useful tips will let your site be highlighted on the local search engine and will help boost your business. These tips have already been applied by various sites and have experienced desired results.
Benefits of Placing a Sitemap in the Footer
A sitemap has been used as a promotional as well as informative tool since a very long time. It has been used actively by all websites and search engines in order to provide ease to the visitors in searching their information. Many latest trends have been applied to sitemaps and many new forms emerged. XML is the most recent form of sitemap that acts as common platform where sites can list themselves. It diminishes the need to submit sitemaps directly to each and every sitemaps. In today’s world rather than devoting a whole page to the site map, web designers place it in the footer area.
There are various benefits of having sitemap footer like:
- Allows more clicks and visits: A visitor might not go through all the information on the site but footer contents attracts the user. Sitemap placed in the footer will pull more visitors and increase page views and clicks.
- Ensures that visitors are not missing out on anything: Placing of a sitemap in the footer provides it with more exposure. Even the visitors, who are lazy to click and go to other pages, have a look at the sitemap. Thus the visitor will have an overview of all the pages.
- Footer to promote other links: Footer can be alternatively used to promote various links and other pages.
- Readers’ time is saved: Positioning of sitemap in the footer lets the visitors to speedily navigate from one page to another. It saves on a lot of time of the readers.
- Visitor’s click is saved: Sitemap in the footer instead on a separate page, save a click of the visitors.
- Augment layout design: If you don’t have any content to be added to the footer, sitemap helps fill up the space. This helps increase the size of the site and enhances its layout design.
Almost all the leading sites like Mozilla Firefox, Apple, White House, Square Space, etc. have placed sitemaps in the footer, which has helped their visitors to easily search through their site. The many benefits of placing the sitemap in the footer have made it an essential tool of every website.
Speed Up Your Website Downloading
Today web network is swamped with information providing sites. If you make an online search, you are provided with numerous options. In that case if one site takes much time to load the user switches to other.
The sites with longer uploading time face grave lose as these sites are visited by less number of users, to avoid this situation site designers improvise different ways to speed up the downloading their websites. The best way to increase the speed of downloading is by making it the site compact. This can be done using various techniques.
Techniques to speed up your website downloading :-
>> CSS
>> White space, line returns and comment tags and line returns must be minimized
>> Relative call-ups
>> ‘/’ at the end of directory links
>> Unnecessary META tags and META content should be removed
CSS :- Cascated Style Sheets is the highly advanced and effective way in which you can reduce the size of the website. The various properties of CSS help minimizing the load of the website thereby increasing its speed. The properties of CSS that are used by web designers are:-
White space, line returns and comment tags and line returns must be minimized :- By eliminating needless comments and space from your Web Page you can save a lot of bites. This will in turn help your sites to shed off the extra load and download faster.
Relative call-ups :- Absolute call-ups eat up a lot of space so to use relative call ups will be a better option.
Use of the sign ‘/’ at the end of directory links :- Slash / at the end of the URL indicates that the given link is referring to a directory. If it is not used then the server gets confused as to whether link is pointing towards a directory or a file and thus wastes time.
Unnecessary META tags and META content should be removed :- In SEO, Description tags and keywords are of more importance than Meta Tags. Lengthy Meta tags use a lot of space and increases the content.
If your website is invested with these techniques, it is surely going to become a fast loading website. The brevity of the site will enable it to load faster and hence allow more users to visit your site and this help generating more money.
Allow Search Engine Spider to Spend More Time on Web Page
Search Engines like Google, MSN, Yahoo, etc. have their specialized spiders (most prominent being the Google spider) that are 
designed to crawl over the net, search for websites and then rank them according to their worth. High ranking on a search engine ensures maximum exposure to the users, which in turn means more business. Websites are designed keeping in mind the parameters that a spider uses while finding a site. The higher rankings on the search Engine depends on the time a spider spends on a website.
The following are the factors that a web designer should apply while creating a site:
Ø Optimal Utilization of SEO tactics
Ø Good link structure and site architecture
Ø Use of dynamic URLs must be avoided
Ø WebPages should have a fast download time
Ø XML Site Map
Optimal Utilization of SEO tactics :- SEO provides certain guidelines that help the sites to be easily tracked by the search engine spiders. The SEO tactics enables a website to acquire better search engine rankings. The various guidelines that SEO offers us are:-
- Keywords and Meta Tags – to be primarily used on the front page
- Use of hyperlinks- links that take you to other sites
- Images to be marked with keywords
- Use of Bookmarking
- Use of Blogs
Good link structure and site architecture : - The site should be designed to ease the spider’s crawling. If there will be more than two or three clicks to reach the main product range or services, there is a possibility that the spider does not reach there. So it is important to design the site carefully, also almost all the pages should contain links that are attached to other pages. This will help the search engine spider to stay longer on your site.
Use of dynamic URLs must be avoided :- A URL that is not in plain English mostly traps the spider, which in turns leads to possibility of spider not analyzing your site. So, links in simple and plain English must be used. Also hyphens should be used instead of underscores so as to allow easy navigation of the search engines spiders.
WebPages should have a fast download time :- ensure that your site is concise and takes minimum amount of time to be uploaded. This will ease the spider to easily navigate through their site.
XML Site Map :- With the help of a Site Map, list of pages in a website is highlighted. Site Map should be submitted to the search engines in order to speed up the navigation process.
Besides these web designers should also be careful while using flash and should also ensure that the content of the site is not duplicate.
All the above points are highly beneficial and effective. Their use guarantees the prolong stay of search engine spiders on your website and hence increase the opportunity of your site to be ranked higher.
latest trends in SEO?
It is very essential to update the SEO trends because website designers randomly employ the tricks as to how their sites can get higher ranking. To sideline the websites, which frequently use keywords and Meta tags to make themselves easily detected by the search engine spider, search engines have to upgrade themselves. Text optimization, Flash optimization and Image optimization have been the firm pillars of SEO, which have enabled the websites to acquire higher search engine rankings. With the advancing of time, novel and more organized trends have emerged in the market.
The latest trends adopted by SEO:
Geographic optimization
Social Bookmarking
Article Marketing
Blogging
Inbound Links
seo
Geographic optimization: Besides image, text and flash optimization, geographic optimization is a technique of SEO that a website designer incorporates on the demands of the client. The aim of this optimization method is to include web pages on search engine’s listings for users who streamline their search on the basis of a particular geographical location. This method lets you find the right market for your business and simplifies the marketing strategies.
Social bookmarking: It is yet another budding trends in SEO, through which an internet user can search, organize, manage and share bookmarks (internet shortcuts). Descriptions in the form of metadata (text comments and tags) are added to the bookmarks that a user can view without downloading the resource.
Advantages of social bookmarking:
- With the emergence of social bookmarking, more internet users have started using bookmarks in order to share their common interests of pooling web sources.
- The bookmarking services allow the users to save and access bookmarks anywhere.
- This method is more efficient than many classification software like search engine spiders.
- The web pages that remains unnoticed by the web spiders are easily found and bookmarked by the process of social .
- bookmarking and also ranks a website on the basis of the number of times it has been bookmarked..
Thus it has been an effective way by which a site can increase its rankings.
Article marketing: Companies, in order to promote their trade have adopted a new trend of article marketing. In this short articles related to the respective businesses are written and released for distribution in the market. Each article comprises of a byline and a bio-box, which include contact information and references of the author’s trade. The articles with well-written content increase the prospects of drawing more clients and also helps escalating the author’s business reliability. The bio box within the article mainly contains backlinks that takes the visitor to the author’s main website. This in turn leads to higher ranking of the website. Article marketing has proved its worth as a strong SEO trend by enabling numerous internet marketing ventures to gain success.
Blogging: Quite new and popular trend. In fact putting up your content rich blogs on various blogging sites like blogflux, wordpress, blogspot, etc. has become the latest trend of promoting your business on internet. It has proved to be highly effective to improve your website’s ranking on the leading search engines.
Inbound links: They are hyperlinks transiting domains. These links are the references that take the reader to another document, hence promoting it. They are of great significance as several search engines rank web pages based on the number of inbound links it contains.
If all these trends are followed and incorporated during designing of your website it will definitely make your website crawled faster by the search engine spider and your website will receive higher ranking. Higher ranking in turn means more visitors and more business, actually getting the desired from your website.
Make your visitor happy
What does a user on the internet aspect? To say in short, promptness and efficiency. If you are determined to serve your clients better, just follow the following tricks of the trade:
- Website Navigation should be user friendly. It is your duty to check that visitors easily know which section they are visiting and can reach any section easily. They should not face confusion when browsing your site.
- See that you provide a Sitemap page and link to it from your main navigation. This helps search engines locate all your web pages.
- Navigate your site to search engines in the best possible way. Don’t be complacent with a JavaScript navigation. Do build a HTML navigation system too. This should include basic text links at the bottom of your web pages.
- Add a Sitemap page. Establish a link to it from your main navigation. Result, search engine finds all your web pages in no time.
- Make your site Search Engine friendly. That means try to get as many links as possible so that search engines like Yahoo!, Google can locate you easily and your site grabs a high position. For this, provide text links as part of the navigation structure.
- As a part of the navigation structure, it is wise to provide keywords in text links so that search engines fish out the web page related to the word/ text/ topic in a jiffy.
- Another important means, which helps not to lose a customer, is to keep yourself accessible. For that, provide them with several easy ways to contact you. In addition, make sure you are quick to respond.
How Often a Website should be updated
Websites are created with a sole purpose of attracting maximum E traffic and retaining them as regular visitors. There are many factors that influence the achievement of the same like its design, information, user friendliness, navigation ease etc., are we missing out the one? Yes with all that, frequent updating of website plays a crucial role in its success. The “Standard Interval” to update a website cannot be fixed because every website has different structure, audience, purpose and type of information. Somehow, these factors greatly influence the Ideal interval to update the website. There are some alarms to set yourself to update your website.
Don’t wait update your website immediately, if:
- You have expanded your product/service portfolio.
- You have modified the structure or package of current offerings.
- You are launching special offers.
- Your calendar has shown the new cycle of events.
- Graced with a new award achievement.
- You are ready with fresh arrivals.
- You receive a feedback on technical functioning of error.
- You receive a feedback for error in content.
- You receive a query for more information on website.
- You have modified the terms and conditions or privacy policy.
Plan a schedule for website update
1. Content :- In span of every 4 to 6 months, you should evaluate the content of your website. Judge it on the criteria of visitors’ expectation, user friendliness and facts. Weigh it on the scale of contemporary trends and figure out now what new will entertain and retain your visitors.
It will be better if the content is changed every 4-5 months so that your website gives your visitors something that they could not get elsewhere. Giving the visitors a welcome change is the most important part. If the content is not changed, then the web spiders may bookmark your website and gradually it will go down on the search engines’ list.
Important : Before doing so ensure that this should not discomfort the regular visitors, if there are some important information that your visitor expect every time they land on website, do not change it or update it in a style that is not drastic.
2. Web design :- Web design of a website is normally suggested to be updated in span of a year or so, yet as discussed above there is no standard rule. You can decide its need based on the feedbacks you are receiving from visitors. Review the design considering its utility in present-days’ scenario, have a look on similar websites, check out the section becoming monotonous, sections disliked (less visited) by the visitors. Jot down these facts to conclude the changes required in design of your website. New ideas will generate better visitors and better visitors will ensure that your website is in the forefront on the search engines list.
Important : Before heading towards it, take experts’ opinions. They may stop you from repetition of mistakes made on first design and guide on the specific requirements. Also, consider that new design do not distract the visitors or do not fade up your identity.
So, In order to keep the web traffic busy you have to frequently update your website so that it is in sync with the changing taste and fashion. If you do not keep on updating your website people will lose interest and automatically newer websites with better content/design will make it over your website.
Different types of Internet marketing
Internet marketing is all about promoting business through the medium of the internet. It is a cost-effective way of carrying out business. Information Technology has lead to the concept of eCRM (Electronic Customer Relationship Management) which is helping companies cut down costs in business related operations.
Internet Marketing has been categorized into the following types:
1. PPC ( pay per click ) :- This has the facility of creating as many ads with necessary keywords. Both Yahoo! and Google have pay per click programs, which concerns higher visibility of ads in cyberspace. More payment means there are chances of the ad being in higher position in the search engines.
2. SEO (Search Engine Optimization) :- This helps is increasing traffic to your site. It helps in garnering more and more customers for your enterprise. So, we won’t go overboard when we say that optimization of the webpages of the website to different keywords is a prerequisite of internet marketing technique. Those who are laggards in this aspect would be left behind in the race.
3. Banner Ads :- These ads appear horizontally across the top or bottom of the web page. There are also instances where they appear vertically either on the right or left side of he page. Banner ads are generally colourful, animated so as to attract attention of users. When a user will click on a banner ad, it will lead to another website (ikt can be yours). Animations can be avoided since surveys show that colour itself without motion appeals to potential customers.
4. Google Ad Sense :- This program makes way for other websites through your site. Ads regarding other sites appear on your website. Each time one ad is clicked, it would generate revenue for your site. Morever, Google AdSense helps to rope in targeted traffic for business transactions.
5. Online Magazines :- It’s like buying space for a fee, the same we do when buying a print magazine. The amount depends on the traffic the magazine generates. Online magazines or internet magazines goes a long way in taking your ads to the desired audience.
6. Online Newsletters :- These are effective tools of striking a bond with your present Customers, and those who are likely to be in the near future. Online newspapers help in keeping users informed about new products and services. It broadens customer base as each user can send it to more.
7. Website Lead Generation :- ou are provided with qualifies leads. It is established in the beginning that you pay a price per lead. Website Lead Generation guarantees a return on investment.
8. Online Directories :- These include online directories, city guides and online Yellow Pages. You can advertise your enterprise under the appropriate category or area. In Most of the directories on the internet, a general listing is provided free of cost. However, you can purchase additional advertisements if required.
Internet marketing is growing in leaps and bounds; everyday there is something new to try on and something new to learn. Types of internet marketing cannot set under limitations, each day there are new techniques and types. With the gap of few posts we will again discuss the latest trends and types of internet marketing, just wait for new stuff.
